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What does it mean to be an Outreach Marketing Volunteer?
Outreach marketing is all about reaching out to the right people at the right time to increase awareness of DogAbility Center and the valuable role we play in the community. In marketing and promoting DogAbility Center, it is important to share our program and activities with a wider community. This includes getting the word out using all forms of social media, placing advertisements, networking via the local chambers of commerce, and being a part of our local community. It also involves establishing and strengthening relationships with local area businesses which will in turn help with referrals.
A large piece of outreach marketing is bringing in participants and people who love DogAbility Center's mission and want to be a part of what we stand for. In addition to reaching out to new people, it involves creating ongoing relationships and keeping open the lines of communication with current supporters to keep them interested and engaged.